Our Story

Hi I’m Sue, 

I have always dreamed of having a little girl’s brand! So, I am beyond excited to be able to share Little Noa with you! Each piece in our range has been carefully created with the spirit of childhood in mind. 

Our goal is for your children to feel happy, safe and confident wearing their clothing. We use natural fabrics that are ethically sourced - they are breathable and comfy. Our hope is that each piece will be passed down and shared with family and friends for years to come. 

The story behind Little Noa is all about giving back, trying to make a difference by helping others and being kind in whatever way that we can (you can read more about this in Little Noa’s World). Kindness is something I really feel we need in our world right now.  

It’s been an absolute blessing to be able to work closely with fellow Australians as well as with my family.  

Thank you for coming on this journey with me and my incredible team. 

It’s our hope that you will love Little Noa as much as we have loved bringing it to you. 



Meet Jordan Wainer & Dani Fine - Authors of the Little Noa book

Meet the Little Noa Team

We would love for you to meet the faces behind the brand!

Name: Kelcie

Position: Customer Service & Admin Support

Favourite Colour: Lilac – I feel like if I was a colour this would be me!!

Favourite Animal: Dogs of course!! I am a sucker for British Bulldogs or Miniature Dachshunds.

Favourite Disney Character: So many to choose from! I think my favourite is Moana. I like to believe we have the same hair (probably do not but I like to think that).

What do you love most about working at Little Noa? I absolutely love our team and the support we have for each other! We inspire each other every day to do our best, while also making sure we still have fun! I also love the product of course!

Name: Mandy

Position: Digital Marketing Manager

Favourite Colour: All different shades of Sage Green

Favourite Animal: Dogs - especially the big cuddly ones!

Favourite Disney Character: Simba from the Lion King...a childhood favourite.

What do you love most about working at Little Noa? There are actually a few things but I would have to say the team environment! Everyone gets along so well and is always willing to support one another. Plus - seeing the growth of the brand. I've been around since the brand launched and it's amazing to see what we have all achieved together...so proud of the Little Noa team! 

Name: Samantha

Position: Design & Production 

Favourite Colour: Pink – any shade from bright to watermelon to pastel (!)

Favourite Animal: I’m definitely a cat person – preferably a Burmese

Favourite Disney Character: Cruella de Ville as her sense of style is impeccable

What do you love most about working at Little Noa? I love the product! Designing girlswear is probably my dream job (having previously designed womenswear for many years and then baby & toddler wear and childrenswear) plus of course the amazing team we work with – the nicest bunch of people you could ever hope to work with. They inspire me everyday!

Name: Cassy

Position: Design & Creative Consultant

Favourite Colour: My favourite colour is green, anything in sage is key! Love the colours of nature.  

Favourite Animal: Definitely cats… I have a black and white cat named Leo!

Favourite Disney Character: This is a tie between Belle & Jasmine - both standing up for their truth and pushing the boundaries.. and who doesn’t love a matching outfit set! 

What do you love most about working at Little Noa? I love getting to be creative, learning new things about the fashion world, social media and business every day. Getting to work with family and new friends- our team is energetic, passionate and hardworking, the key ingredients for Little Noa’s success! 

Name: Sue

Position: Founder/Creative & Design

Favourite Colour: My favourite colour is definitely Pale Pink.

Favourite Disney Character: Jasmine has been my favourite Disney character for the past 30 years, but my childhood favourite was always Snow White.

Favourite Animal: Cats have always been my favourite animal – even though I’m allergic to most of them (worth sneezing for).

What do you love most about working at Little Noa? I love working alongside such an amazingly passionate and talented Team. Even though we are all working remotely right now, we are managing to make everything happen. Bringing Little Noa to life has meant the world to me. I feel so inspired every day by my team and I’m excited to see what the future holds.

Name: Doug

Position: Operations & Production

Favourite colour? By a mile, my favourite colour is any shade of blue.

Favourite Disney character? It was a close choice between Goofy and Micky Mouse, but in the end, Goofy got my vote. We share many similar character traits.

Favourite animal? I’m a dog guy, and Golden Retriever is my dream dog.

What do you love most about working at Little Noa? I’ve been in the rag trade for longer than I’d like to admit! The excitement of launching Little Noa with Sue and the team has been the highlight! Watching the team grow and step up has been incredibly rewarding and I can’t wait to see what the future holds for Little Noa.